Alek Wek is one of the “Leading Ladies” in the Marks & Spencer S/S14 Ad Campaign

10:07:00


A diverse group of influential British women, including South Sudanese born supermodel, Alek Wek are the stars of the new M&S campaign. Titled “Leading Ladies“, the campaign features also features singer Rita Ora, actress Emma Thompson, Baroness Lawrence,, designer Lulu Kennedy, chef Rachel Khoo, and engineer Roma Agrawal.

The campaign will feature four shots of the group - who range from actors to chefs to campaigners and engineers - all photographed in old British settings, including Camber Sands and the Cotswolds.



Launching nationwide on March 31,the SS14campaign which was shot by iconic fashion photographer Annie Leibovitz, focuses on the diversity of the British female population who are united by personal style and inspirational achievements.


'Whether it is through a selfless dedication to a cause, entrepreneurial and creative flair or pushing the boundaries of design, each woman is truly inspiring and unique in her own way,' says the high street giant of its new campaign stars'.

Patrick Bousquet-Chavanne, M&S Executive Director of Marketing and Business Development  said: ‘Our SS14 campaign is a celebration of style and accomplishment.  These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences'. 

'Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. 

 'M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.'

Photo Credits: DailyMail

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